Mindset is everything when it comes to running a successful yoga business. When you have the right mindset – often referred to as a growth mindset – you dream big and get excited about mapping out a business plan that will help you make those big dreams a reality. You have a naturally positive attitude about your business and know in your heart that you WILL be successful; there are no “ifs” in this equation. Even though you don’t know exactly what the road to success might look like, you are confident that you’ll reach those big goals.
On the other hand, when you don’t have the right mindset in place, you might:
- Become susceptible to burnout
- Miss out on opportunities because you don’t have the team or the energy to pursue them
- Not be able to hit income goals or other important metrics
- Never be able to scale or grow your yoga business into the kind of business you always wanted
Having the wrong mindset – often called a limited or fixed mindset – equates to insecurity and pessimism. You don’t believe that you can learn new things or are capable of growing a yoga business, so you don’t take the required actions. Those with a fixed mindset often let their emotions get in the way because they’re listening to that little devil on their shoulder feeding them mistaken advice. Believing that you’re not capable of doing something – like running a yoga business – will certainly impact your confidence which in turn will impact your ability to proceed with your action steps.
Being a successful Yoga Business CEO requires a major shift in the way you think about your business. What exactly is a CEO mindset? It’s exactly what it sounds like: the thoughts, patterns, beliefs, and behaviours that most CEOs possess. It’s that confident persona that shines through and handles difficult decisions with ease (or so it seems). A CEO mindset is not being afraid to take chances as well as knowing when it’s time to shift gears or try something new.
When you think of successful CEOs, what traits do you think they all have in common?
Most successful CEOs are strategic decision makers and big picture thinkers. This big picture thinking definitively separates a CEO mindset from something we’ll call an “employee” mindset.
The employee mindset thinks in the short-term. It’s an action-oriented mindset – but action without a long-term vision or a strategic plan in place is just action and probably won’t move you toward your goals. Think about your own past and the jobs you’ve held since you left high school. If you punched a time clock, you were an employee. Those employees go in, perform certain tasks, then they punch out and go about their lives. They can leave work at the office until their next shift. They are usually just concerned about doing a good job at each shift rather than thinking about how to move ahead in the company – or how to help the company reach more sales and profits.
These short-term actions are what really separate employees from CEOs. It’s what separates Yoga Business Owners from Self-Employed Yoga Teachers. Employees are down in the trenches and usually “can’t see the forest for the trees”. A CEO, on the other hand, knows where the yoga company is headed and is steering the ship confidently. She can see the big picture and make decisions that affect the organization with razor-sharp clarity.
Right now: Are you being the CEO of your yoga business or are you thinking like an employee? Yes, yoga teachers should think of themselves as CEOs. That title is not limited to corporate CEOs. If you started a yoga business, YOU are the CEO.
If you’re not sure how to determine your CEO vs employee mindset, here are a few simple ways to decipher which one you are right now.
If you’re thinking like an employee, you’re more likely to spend your days:
- Stuck in the day-to-day minutiae of running your yoga business (admin work, tasks outside your zone of genius)
- Feeling overwhelmed by everything on your plate
- Not outsourcing or handing off tasks that allow you to stay in your Zone of Genius
- Just doing your best to get through each day rather than focusing your time on projects that will move your yoga business forward
- Viewing your yoga business as your whole source of identity and therefore taking everything personally
- Implementing old ideas vs. brainstorming new ideas
- And most importantly: Living from a place of fear – letting your own personal “stuff” stop you from moving toward the goals, dreams, and vision you once had for your yoga business and life
The truth is the employee mindset is keeping you and your yoga business stuck and stalled. I’m guessing that you have fears and roadblocks that are holding you back from achieving your success. These most likely developed during your childhood, either from comments people told you directly or from hearing discussions/arguments between the adults in your life.
Before you ditch me and think all is lost, the good news is that you can overcome those fears and roadblocks! Changing your mindset takes some work and some deep introspection but you can absolutely change your thinking and adopt a Yoga Business CEO mindset.
To truly scale your yoga business, make more money, or expand your company, you have to start “clearing out” your fears so you can feel confident doing the things that need to be done to run your yoga company the way you want to run it. Of course, this isn’t to say you’ll see overnight success or that all your days thinking like a Yoga Business CEO will be rainbows and unicorns. Instead, you’ll learn how to recognize when those fears start creeping back in so you can halt them immediately without them ruining your mood for days or weeks at a time.
Want to know more? Register here for my free upcoming webinar Yoga Business CEO Mindset: How to Identify and Clear All the Fears & Blocks Holding You Back from Reaching Your Next Level. Just click to register and get a free workbook too to keep you focused. Join me on Sunday the 10th of April at 8am UK time and 4pm SGT.
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I’m an inclusive, not scary, totally normal yet heavily qualified yoga instructor and founder of YogaBellies® and the Birth ROCKS Method. I’m trained in self hypnosis and meditation and what I love is helping women (ALL women) enjoy yoga without having to whisper all the time and wear fancy activewear that cost a month’s rent.
I believe Yoga is for everyone.