Terrified mum’s relief after overcoming her fears to try and secure £50k from Dragons’ Den for her yoga business By Keith McLeod
A MUM has told how she braved the Dragons’ Den to try to secure £50,000 for her yoga business.
Terrified Cheryl MacDonald, 34, will be seen on BBC2 tomorrow offering the business moguls a 20 per cent stake in her worldwide YogaBellies firm.
She built up the business – focusing on mums-to-be, new mums and children – after her son Caelen was born three years ago.
Cheryl found the experience nerve-racking but was happy she went through with it.
She appeared on the show with her cardiologist husband Mike, 37, who handles the accounts.
The mum said: “It was super-scary.
“My background is in marketing and business management so I think I’m very experienced at doing a pitch. But nothing prepared us for walking in and starting to tell them about the business.”
YogaBellies already have 85 franchises around the world including South Korea, Cyprus, Sweden and Hungary.
But she was seeking extra funding to hire a manager to look after them.
Cheryl, of Glasgow’s west end, said: “Surprisingly, Peter Jones was the scariest, not because of his manner
but because of all the financial questions he asked. I just zoned out and left it to Mike.
“I can’t say what happened but there was some interest in our idea.”
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ABOUT
YogaBellies®
I’m an inclusive, not scary, totally normal yet heavily qualified yoga instructor and founder of YogaBellies® and the Birth ROCKS Method. I’m trained in self hypnosis and meditation and what I love is helping women (ALL women) enjoy yoga without having to whisper all the time and wear fancy activewear that cost a month’s rent.
I believe Yoga is for everyone.