The world is filled with great ideas and broke yoga teachers with fabulous yoga classes but no bookings.
The fact is, ideas are not what drives most yoga business success. Marketing does. So before you quit your day job to branch out on your own, it pays to have a solid yoga business marketing plan in place (at YogaBellies we provide you with one of these and lots of other yoga business tools)
Start with these 5 ideas to get your creative juices flowing.
For information product sellers, yoga teachers, and holistic service providers, one of the best sources of new students is in hosting free workshops and webinars. No matter what your niche, the promise of in-depth training at no cost is enough to entice potential clients to part with an email address (which you’ll be able to market to later) and an hour of their time.
Not only that, but webinars are a fantastic way for those potential clients to get to know you better. And the better they know you, the more likely they are to buy from you and attend your classes.
Not comfortable hosting a webinar? Hit the keyboard and start sharing your thoughts and ideas via your blog, ebooks, guest articles and other written content. For internet marketers, this gives readers a taste of what they can expect from your classes or products. If you sell physical yoga products, it provides the perfect opportunity to share usage tips and other important information with your buyers.
Of course, there’s another important benefit to content marketing, too: search engine optimization. Google and other search engines index the words on your website and use the information to present search results to their users. Content marketing is a tool you can use to make the most of these results, and to bring more potential clients to your website. As a Licensed YogaBellies Teacher, all of your classes and your teaching profile are listed on our website, making you immediately findable on our high rating website, giving you a headstart.
Facebook, YouTube, Instagram, Google and plenty of other sites all offer paid placement, and with today’s powerful analytics tools, it’s easy to create ads and drive traffic inexpensively. Consider starting with Facebook and Instagram, since the cost is low and it’s easy to target your ads to your ideal client. Once you’ve perfected your funnel, you can branch out into more costly ads with a larger reach, such as Google AdWords or another ad network.
Don’t limit yourself to these three marketing methods though. There are dozens of others you can try, including affiliate programs, JV partnerships, automated funnels, direct mail campaigns, and even television advertising. The key is to keep testing and tweaking to make the most of every marketing effort, so that your yoga business continues to grow.
Want to know more? Register here for my free upcoming webinar Are you ready to teach yoga full time? 5 Things To consider before leaving your 9 to 5 on Sunday the 20th of March at 8am UK time and 4pm SGT.
Contact us today for a yoga teacher training online classes.
I’m an inclusive, not scary, totally normal yet heavily qualified yoga instructor and founder of YogaBellies® and the Birth ROCKS Method. I’m trained in self hypnosis and meditation and what I love is helping women (ALL women) enjoy yoga without having to whisper all the time and wear fancy activewear that cost a month’s rent.
I believe Yoga is for everyone.