As a yoga teacher, it can be difficult to watch the lack of progress of so many promising entrepreneurs and yoga teachers. They’ve dreamed for so long about creating a solid, sustainable yoga business, and yet, all they do is dream.
You know the people I’m talking about. They attend conferences, sign up for free webinars, buy paid yoga teacher training, and sometimes even work with a yoga teacher or two. And yet week after week, month after month, year after year, they fail to make any progress toward their dreams.
Are they just lazy? No. It’s something worse. They don’t know how to move from a dream to a plan and they’re stuck.
Start With the Long-Term
If you’ve ever been on a job interview and were asked, “Where do you want to be five years from now,” you might have thought it an odd question. But as a yoga business owner, that might just be the most important consideration you can have.
Without knowing where you’re headed in the long term, it’s impossible to create a map to get there. You need to know what your destination is, so that every day, week, month, and year you can check your progress to be sure you’re still headed in the right direction.
Once you know your ultimate destination, you can draft a plan for getting there, and create the interim goals that will help you stay on track.
For example, if in five years you want to be free to travel for 8 weeks every year, then you need to have a few pieces in place before that can happen:
- Enough income to cover travel costs
- Passive income to sustain your yoga business while you’re not teaching on the mat
- A staff (another yoga teacher or admin person?) who can manage the yoga business while you’re away
With this list, you can then work backward from your five-year goal, and create milestones along the way. If you know you’ll need to earn £150,000 annually in order to fund your travel plans, and right now you’re earning £60,000, then reasonable milestones might look like this:
- Year 1: £70,000
- Year 2: £85,000
- Year 3: £105,000
- Year 4: £125,000
- Year 5: £150,000
With these milestones in place, it’s much easier to figure out exactly what you need to do to achieve them, by setting monthly, weekly, and daily goals.
Create Small Goals
If you say to someone, you need to move from £60,000 to £150,000 in five years, that’s a pretty overwhelming task. After all, it’s a £90,000 increase and most people will look at that and immediately dismiss it as impossible.
But when you break it down as we have above, and then again into smaller steps, it suddenly doesn’t look so daunting.
In the first year of the plan we have outlined here, your income needs to increase only by £10,000. That’s less than £1000 per month! Surely that’s easy enough to accomplish!
You can further break that down by week: £1000 per month is just £250 per week. If you sell just one more yoga class packages or five more of a £50 workshops, you’ve already reached your milestone.
That might mean sending one more email to your list, or investing an additional £20 per month in Facebook ads, or perhaps reaching out to one more JV partner. The point is, reaching this much smaller goal is far easier than thinking about that five-year plan.
So what’s your big dream? How can you deconstruct it into achievable milestones, workable goals, and finally, daily and weekly tasks? If you can do this (and you definitely can) then you can achieve anything in your yoga business and in life.
Interested in working with Cheryl on Yoga Business Training? Check out her exclusive SOULFUL ENTREPRENEUR training for yoga teachers here
Contact us today to become a yoga teacher trainer.
I’m an inclusive, not scary, totally normal yet heavily qualified yoga instructor and founder of YogaBellies® and the Birth ROCKS Method. I’m trained in self hypnosis and meditation and what I love is helping women (ALL women) enjoy yoga without having to whisper all the time and wear fancy activewear that cost a month’s rent.
I believe Yoga is for everyone.