If there’s one thing that holds promising yogipreneurs back from launching their business, it’s this: a lack of confidence in their offering. Sure, you think that new yoga workshop is a great idea, but how do you know people will book?
Imagine spending weeks or even months of time—plus the cost of flyer design, finding venues, writing the plan for the day and all the other pieces that go along with it—only to discover it’s not what your tribe wants or needs. How frustrating would that be?
You don’t have to leave it to chance, though. There are plenty of ways to test your idea before spending the time and energy on a full launch.
This is the simplest way to get a feel for what your tribe needs and wants. Simply ask them. Create a survey with Survey Monkey (or even a Google form) and send it out to your mailing list. For best results, keep it short, but do ask:
- What they’re struggling with right now
- Their preferred learning method (weekly classes/retreat/weekend workshop/online event or recorded video)
- What they feel the offering is worth (what would they pay)
These three pieces will tell you everything you need to know to create an offering that’s practically guaranteed to be booked out.
Listen to Their Complaints
If you have a community (or are part of one) of ideal clients, pay attention to what they’re asking about the most. These are the things they need help with. For example, if you’re your Facebook group is filled with questions about yoga for menopause, then clearly there is a need for a class or workshop in that area.
Study Your Competition
Yoga teachers don’t like to see other yoga teachers as competition – but for the sake of business terminology let’s call it that just now. Hopefully you have a list of ‘competitors’ and you’re reading their blogs and emails, and lurking in their Facebook groups. This is a great way to gain insight into what other yoga teachers are doing—not to copy them, but to discover what’s hot right now.
Consider attending their events and buying their paid products as well. Again, you should never copy other teachers, but you can either:
- Promote them as an affiliate
- Create a better, more comprehensive version of what they offer
- Create a lite, lower-cost version
Creating offerings in a vacuum is a great way to waste a lot of time and money on events and classes that won’t book out. Instead, pay attention to what your tribe is asking for, find out what they’re willing to pay, and delve into your competition’s offers. The information you gain from these three activities alone will give you incredible insight into your tribe and what they want and need, and make it easy to create your own hot-selling yoga offerings.
Want to know more? Register here for my free upcoming webinar Are you ready to teach yoga full time? 5 Things To consider before leaving your 9 to 5. Join me on Sunday the 20th of March at 8am UK time and 4pm SGT.
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I’m an inclusive, not scary, totally normal yet heavily qualified yoga instructor and founder of YogaBellies® and the Birth ROCKS Method. I’m trained in self hypnosis and meditation and what I love is helping women (ALL women) enjoy yoga without having to whisper all the time and wear fancy activewear that cost a month’s rent.
I believe Yoga is for everyone.