If you want to be successful at marketing your yoga business online, there are several things you can do to increase your chances. The first is to sit down and think about everything that needs to be done in your business to make it a success. After deciding on your classes and product offering; marketing needs to be tops on that list. Marketing sometimes can be left to the wind. But, if you really want to be successful, you have to place a high priority on it.
Week One – Planning Ahead
One of the most important things you can do to ensure marketing success is to plan in advance what you will be marketing and the different ways in which you will do so for any given classes and product offerings. It’s not a “one and done” proposition. It takes a few weeks to get the message out and get people to answer your calls to action. They’ll need to see them in multiple ways. Create a separate plan for each class, product and marketing channel.
Week Two – Email Marketing
Arguably the most important way to earn money, practically on demand, is to build a healthy email list full of people who want what you offer. Make it your goal to fill your list so that you can market your classes and product offerings repeatedly to your tribe in a more direct way. Create ongoing campaigns for your autoresponder segmented by where, when and how a prospect signs up for your list. If you know in advance what you will write about on your blogs, social media and email marketing, you’ll be much more successful.
Week Three – Smart Promotion Tactics
You’ve likely read a lot about promotional tactics but some of what you read just doesn’t feel right. The fact is you don’t have to resort to sleazy tactics to succeed at teaching your yoga classes. You can market your classes and product offerings with integrity and pride because everything you create are exactly what you claim they are. No marketing “puffery” is required. When you are proud of your classes and product offerings you can promote them on social media, within blog posts, and in email and feel great about it. There is never a reason to feel guilty about making money from teaching yoga when it’s of a high quality.
Week Four – Getting Exposure
Even if your yoga teaching business is 100 percent online, getting exposure may require that you step outside of your comfort zone and start using other mediums such as online radio interviews, guest blogging, authorship, speaking engagements and more. You might also want to look into strategic joint ventures and/or pay-per-click advertising on Google or Facebook.
Planning out what you will do each week, then simply repeating it every time you have a new class or offering will help you become more successful than you ever thought possible. If you play your cards right, the truth is, increasing your profits is simply a few weeks away.
Interested in working with Cheryl to help grow your yoga business? Check our her exclusive SOULFUL ENTREPRENEUR 50-hour yoga teacher business training, accredited by Yoga Alliance International. Join Live online or work through in your own time.
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I’m an inclusive, not scary, totally normal yet heavily qualified yoga instructor and founder of YogaBellies® and the Birth ROCKS Method. I’m trained in self hypnosis and meditation and what I love is helping women (ALL women) enjoy yoga without having to whisper all the time and wear fancy activewear that cost a month’s rent.
I believe Yoga is for everyone.
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